Water purifiers are struggling to cope with record low water quality, according to a report from Cabelas.
The report, entitled Water quality at record lows in the United States, found that water purifiers in the country were running at only 60 per cent of capacity, compared to their previous benchmark of 60 per per cent.
Water purifier sales fell by 1.3 per cent in the 12 months to the end of June, according a report by the trade association for the industry.
The US has recorded only 3 per cent less snowfall than normal, and 1.6 per cent more than average.
The average water quality in the USA was deemed “good” by the National Weather Service last year.
“We expect the US market to remain strong through at least the next three quarters as consumers and businesses continue to take advantage of the natural resources available in the region,” Cabelans head of market analysis, Joe Cappelli, said in a statement.
The company’s water purifier units sold 2.4 million units in the year to March.
“Our market has been impacted by extreme weather events including severe drought and heavy snowfall, which have resulted in a sharp decline in sales of our water purifying products,” Cappellis company said in the statement.